It all started one day when I was shopping in Chinatown. Chinatown; Ho Chi Minh City Vietnam, aka Saigon. A vibrant and fascinating city.
So! What happened?
Something caught my eye and I was drawn to it. What was it? It was a particular type of pattern. It was a moment of discovery! My senses became overwhelmed. Full of emotion and excitement in that moment. It was then when the new brand idea and product designs for Miiko came to me. Everything became superimposed. I found myself in a new reality. Colours suddenly embraced me and filled my mind with a new experience.
I have been living for a while in South-East Asia. Now in Vietnam. This city has something! A sparkle an inspirational drive. An intoxicating, energetic and vibrant environment. Full of beautiful and hidden treasures! My life now could be described as an open ended journey full of curiosities with the insatiable appetite for life and discovery. Needless to say this fuels my creative appetite for design creativity. My joy is in satisfying my customers with fresh and innovative designs and ideas.
THE CORE ELEMENT OF THE BRANDING
You already know about my trip to the market and how amazing that was.The following 3 patterns were inspired by that same journey. The dominant patterns witnessed on my journey in Cho Lon stayed with me; like a song I heard in the morning and could hear right up to the evening.
Yellow! turquoise! rose! and pink!; pastel orientated shades, so vivid in my imagination. The shapes the fusion of brick and construction sprang to life and gave birth to perfect imperfection.
This is now the core element of the brand.
Cross, Brick, Chess are the three first design directions that have been turned into different eye catching and colorful patterns.